The University of Limpopo R40 Conference Hall was packed with students who were eager to learn about strategies of becoming successful entrepreneurs from an international renowned business woman, Elizabeth Ngonzi -Chair of an International NGO Africa Tikkun USA. Her visit is part of the IIP program run by United States of America Embassy in South Africa.
By the end of her presentation, students were able to:
- Understand of what makes a brand;
- Grasp how digital footprints shape virtual brands;
- Tips to manage virtual brand;
- Examples of how to curate the virtual brand needed to successfully pursue goals; and
- Means to measure virtual brand reach.
According to Elizabeth, Social Media platforms are the best tools to use, especially when you are just starting to promote your brand. Touching on the element of a brand, she quoted Maya Angelou when she said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In a nutshell, be careful how you position your corporate identity – brand reputation.
In this regard, students were encouraged to build a strong virtual brand that will create positive digital footprints. If one is to post any violating information, images and videos online; that could have a negative impact and could ruin their reputation in the future. Nowadays people, organizations or companies use online searches to verify your information and learn more about you.
Elizabeth was born in Uganda and raised in the United Nation. She is an inspirational speaker, entrepreneur and an education activist. Her organization focuses mostly on developing disadvantaged youth in the fields of TRADE and Innovation, Entrepreneurship etc.
It is the 21st century and most countries allow freedom and opportunity for all races and sexes to achieve any goal they set out for themselves. We see this as women have taken up senior roles within large corporations. But we still have a long way to go, And one Summit that has shed some light on How we can IS: the African Women’s Leadership Summit that took place in Kenya.
Joining us in studio today is international speaker, Elizabeth Ngonzi, who spoke at the summit. Ngonzi is also the CEO of a non-profit organization Afrika Tikkun USA. This organization invests in the development of disadvantaged children from early infancy through young adulthood and into the world of work.
We would like to invite you to a Roundtable Discussion on: Women and Business /Entrepreneurship and Advocacy Challenge on fewer women leadership roles.
The discussion will include various women entrepreneurs and part of the panel will be Elizabeth Ngonzi, the CEO of Afrika Tikkun USA which is the US affiliate of local NGO Afrika Tikkun, which has been going strong for 20 years.
Ngonzi is in the country to meet with various stakeholders both in the public and private sector.
She will be part of the panel discussing how despite the growing number of initiatives and resources made available to develop women’s entrepreneurship in developing countries, women still own and manage fewer businesses than men, they earn less money with their businesses that grow slower, are more likely to fail and women tend to be more necessity entrepreneurs.
Some of the questions she will be assisting in answering is:
1. What are best practices and instruments of private sector development programs that are effective for women entrepreneurs globally that can be adopted with our context.
2. What works in terms of collaboration and market-driven practices for women’s entrepreneurship promotion?
3. How do we measure women empowerment impact, and what is the return on investment in women entrepreneurs?
4. How can entrepreneurial ecosystems support startup, growth, and sustainability of women’s entrepreneurship?
GIBS welcomes Ms. Elizabeth Ngonzi, CEO of Afrika Tikkun, USA, lecturer in fundraising at New York City’s Heyman Centre for Philanthropy and Fundraising, and Entrepreneur in Residence at Cornell University, for a limited-seat breakfast event that aims to unpack the mysterious art of Fundraising: exploring international trends and new ways of doing things.
Fundraising is a mysterious profession – is it charisma and personal networks that brings money to an organization? Or is it a series of complex processes that govern proposal writing, event and donation management? South Africa’s recent status as a Upper Middle Income Country shows confidence that the country can fund its civil society. But service delivery non-profits are at best subsidized by governments, and our individual and corporate donor base remains small and driven by compliance.
The session will explore:
- What is happening globally in the world of fundraising?
- How are these changes going to impact South Africa (if at all?)
- Introducing technology and fundraising – creating a global base of supporters for your local project
- What do you need to change? If anything at all?
- What are your responsibilities to your donors? And your
- Do we really suffer from a lack of money, or it is a lack of ideas to deliver new approaches to social change?
- Why is social entrepreneurship touted as a new way for sustainability?