Charitable donations have hit an all time high, with Americans giving more than $358 billion dollars in 2014. This is partially due to the surge in online donations from smart phones and tablets. It is easier than ever to donate; rounding up change at the end of checkout, Kickstarter and GoFundMe accounts, and sharable links on social media. Commenting on the way that non-profit fundraising is changing is Liz Ngonzi, an adjunct faculty member at New York University’s Heyman Center for Philanthropy and Fundraising, who teaches a course called “Donor Engagement: Online and Mobile Tools.” Non-profits need to change the way that they fundraise to focus on how the most people are donating. Mailing lists may be a thing of the past but email lists are becoming more popular daily.
We invite you to join AMREF USA’s national launch of its global campaign: Stand Up for African Mothers. AMREF launched the Stand Up for African Mothers campaign last October to draw attention to the plight of African mothers and to mobilize citizens worldwide to ensure that mothers get the basic medical care they need during pregnancy and childbirth. The basic premise is that no child should be left an orphan due to lack of health care for women. The Stand Up for African Mothers campaign aims to train 15,000 midwives by 2015 and contribute towards reduction of maternal deaths by 25%. Those attending can learn how to use members of the media whose outlets target the African diaspora (African Americans and African immigrants) to learn about the global Stand Up for African Mothers campaign and how they can publicize the campaign to catalyze the African diaspora to support the largest Africa-led organization — African Medical & Research Foundation.
This event is featuring Liz Ngonzi, CEO of Afrika Tikkun USA and Dr. Guerma, Director General of AMREF headquarters in Kenya.