In collaboration with McCann Worldgroup, Afrika Tikkun USA recently announced its ‘Future Leaders’ initiative, a ground-breaking, social awareness and engagement campaign on LinkedIn.
“All young people have dreams for the future, but not all get the opportunities to make them come true,” said Lee Tan, Executive Creative Director at McCann Worldgroup Europe. “We hope that the ‘Future Leaders’ campaign can highlight this reality and help Afrika Tikkun do more great work with South African youths.”
Overcoming enormous obstacles, yet leveraging the standard LinkedIn profile and account services, 12 students from Afrika Tikkun communities in South Africa – aged 13 to 19 years – boldly state their claims of future career success. While highlighting current high-profile leaders as role models, the students career interests span a variety of industries and sectors, each student having made a compelling appeal on video.
“Steve Collis, I want your job,” Sinesipho Ndonga says speaking confidently and directly into the camera. The 13 year old Mfuleni, Cape Town resident, and “future CEO of AmerisourceBergen,” aims to become a leader in the pharmaceutical industry, “just like Steve Collis,” she says.
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