Expand Your International Organization’s Presence to Attract U.S. Funders

During my 10 years teaching and training nonprofits around the world, I have found that some of the biggest challenges they grapple with in seeking funding are related to differentiating themselves from the plethora of other great causes in the market; establishing their legitimacy in a field in which the few fraudulent ones have created fear, uncertainty and doubt in the minds of donors; and identifying which donors could potentially be interested in their cause, have the capacity to give and are accessible.

If you ask any group of U.S.-based foundations their primary source of information about a nonprofit with which they are unfamiliar most of them will likely say that they google to find out about them. In the case of international nonprofits looking to raise funds in the U.S., the strength of their digital presence is critical in that it helps to convey the credibility of the organization, in the absence of a physical location the U.S. for funders to easily visit.

GDPR and What It Means for Nonprofits

Last week, the Foundation Center hosted its “The Future of Philanthropy: Thriving in a World of Change” event. This all-day event opened up discussion about some of the large-scale technological and philanthropic changes taking place across the nation and the world, and how they relate to nonprofits and foundations.

At the event, dotOrg Strategy founder Boris Kievsky moderated a panel on the subject of on “Reaching Audiences in the Age of GDPR.” The expert speakers assembled for the discussion were Jon Dartley, Of Counsel at Perlman & Perlman; Crystal Mandler, Director of Business Insights at Foundation Center; Elizabeth Ngonzi, Adjunct Faculty at NYU Center for Global Affairs and Isaac Shalev, Founder & President at Sage70.

The event was live-streamed (full video at the bottom of this article), but if you couldn’t make it, we’ve put together some of the key takeaways your nonprofit should consider and actions you can take today.