International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. donors. According to the 2019 Giving USA Report, American donors gave an estimated $427.71 billion to charities in 2018, with $22.88 billion going overseas. But many international nonprofits/NGOs are unaware of the extent of the available funding, and many do not know how to effectively access, attract and activate U.S.-based donors. It’s a challenge for many international organizations to engage with (and navigate the complexities of) what many consider to be the world’s most generous market.
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