Last Thursday, I was one of over 4,000 attendees at #ProjectEveryone. Put together in just over a week by the Fundraising Everywhere team, this virtual conference featured a range of great speakers focusing on fundraising in response to the coronavirus crisis. My Twitter thread from the six hours of talks is below. Click through to read my notes from those I attended. I’m at #ProjectEveryone – here’s my thread.
How to pivot your strategy in a crisis @WayneTheMurray1. There is no business as usual. It’s all changed.2. Work out what has changed.3. Drop everything non essential(Wayne’s cat just popped in to say hello, which was cute.) pic.twitter.com/Gq4WylWjnS— Richard Sved (@richardsved) April 2, 2020 The first talk I attended once I’d managed to get into the ‘room’ (it was so busy!) was Wayne Murray’s on how to pivot your strategy in a crisis. I particularly appreciated his exhortation to focus on the short term, and keeping people connected. Nobody cares about your income deficit. They care about the impact on your beneficiaries.
People really do want to help. Wayne Murray Next up, Jasmine Adams spoke well on adapting messages in response to Covid-19, which was a good companion piece to Wayne’s talk as she explained that you can change your strategy but maintain your vision. After this, Louise Morris spoke compellingly on engaging high net worth individuals in the fundraising response to the pandemic.