On August 14th, 2022, The King Baudouin Foundation United States hosted an interactive webinar on optimizing stakeholder engagement through virtual and in-person events. The webinar was delivered by The International Social Impact Institute and focused on providing its successful, repeatable framework for planning, marketing, and executing an event, along with case studies that illustrate key concepts and methods to ensure strong stakeholder engagement.
Kady Sylla, Senior Advisor at The King Baudouin Foundation United States, opened the discussion by introducing KBFUS and its focus areas. She emphasized the importance of collaboration and highlighted the ongoing KBFUS partnership with The International Social Impact Institute and its founder and CEO Elizabeth Ngonzi.
Ms. Ngonzi presented core principles for optimizing stakeholder engagement and shared examples of successful stakeholder engagement across different types of organizations, donors, and events. She stressed the criticality of personalizing events and knowing the audience. She shared a strategic event management framework and an event support analysis framework, covering various types of support and how to align this to different supporters with a wide range of interests.
Ms. Ngonzi also discussed the importance of understanding the audience and their priorities to successfully market and engage donors. She concluded the webinar by sharing resources and creative ways to elevate stakeholder engagement, including follow-ups, thank-yous, and aligning events with special days on the calendar. She emphasized the significance of partnering with others, applying core principles, and using the frameworks outlined in the webinar to optimize stakeholder engagement across both in-person and virtual events.